Gordon Brown has been advised that an election in the year 2010 offers him the perfect opportunity to construct a defining narrative for the next decade.
Out will go the "old" narratives signified by slogans such as "A New Dawn", "Things can only get better" and "Britain Forward Not Back".
In will come a set of more righteous and traditional, yet still new narratives such as: "In the Beginning," "It's always darkest before dawn." "Once upon a time'" and "They all lived happily ever after."
We have asked readers to vote for the slogan they would most like to see in this, the year of our election, Two Thousand and Ten. Furthermore in keeping with our democratic principles, you the readers are invited to offer your own thoughts and come up with your own narratives.
You might as well, readers. It's between you and the focus groups...
Disclaimer: This blog is in no way suggesting that the word "innit" is going to be used as an election slogan nor as a basis for a narrative, and any suggestion to the contrary is entirely without foundation.