Despite calls from some quarters to ban Kirstie Allsopp, the government is currently considering plans to encourage More 4 to roll her show out 24/7, in the hope that this might help rekindle the property market before the next election. The presenter of Location Location Location, although the daughter of Charles Allsopp, 6th Baron Hindlip, could be considered a little suburban due to her obsession with buying and 'doing up' property. But this is what makes her popular with the prospective homebuyers, television executives have decided .
On a day when it was reported that young homeowners face legal action and bankruptcy after their 'off-plan' flats plunged in value, commentators are wondering whether television presenters who have 'pushed' the dream of untold wealth through property ownership, should be allowed the oxygen of publicity. Clearly Channel 4 thinks that they should and Gordon Brown, looking fondly back to the glory days of rampant property speculation, would like to take this one stage further.
Brown would like to create a 'rolling' property channel where suburban TV personalities would help home buyers up and down the land find their dream homes. Brown hopes that the perception that everyone is 'doing property nowadays' would swiftly return the market to the febrile state that existed pre-2008. "Who said that I did not put an end to boom and bust?" said Brown. "What happened to the property market last year was just a side show. Clearly the quickest way for everyone to get rich again is to believe that everyone can get rich again. So my advise to you, the British people is: tune in, turn on, shell out."